For the beginners of LinkedIn advertising, Linkedin Documents Ads is something that helps in precisely meeting your brand marketing. If you are looking to start a LinkedIn Document Ad campaign, then this guide will surely help you.
Linkedin Documents Ads are a kind of sponsored content that allows promoting the brands, and their products/services through various document formats, such as PDFs, whitepapers, eBooks, and case studies, which can be downloaded without leaving the site.
Here are the step-by-step processes to set up Linkedin document ads:
Now it’s the time to create your target audience that perfectly fits into your marketing goals and campaign objectives. You should keep in mind of demographics and psychographics of the target audience, for eg. If you focus on Myrtletown, prefer this choice under ‘Where is your target audience?’
If you choose the lead generation option, then you have to mention the number of preview pages.
However, you should understand the Linkedin Documents Ads and follow best practices for better drive engagement and conversions.