Social media optimization (SMO) is a technique used to increase brand awareness of a service, event or a product. It can be done through: RSS feeds, bookmarking sites and social news. Nevertheless, you can use social networking sites such as Twitter, Facebook, blogging sites and video sharing websites.
It has similar objective as SEO in that it focuses on increasing publicity of a website. It strategically creates interesting content ranging from eye-catching digital photos to well-written text. It is effective in implementing online reputation management which ensures negative feedbacks are not the first to come up in the list of search engines.
Generally, we can say it creates perfect alliance social media and Search Engine Optimization.