Digital marketing course in Kattupakkam

Digital marketing course in Kattupakkam

Digital marketing course – Demo class video

Digital Marketing Training Syllabus

Search Engine Optimization (SEO)

On Page Optimization:
– Keyword Research
– Title Tag
– Meta Tag
– URL Optimization
– H1, H2, H3 Tags Optimization
– Content Optimization
– Keyword Density
– Image Optimization
– Internal Linking
– Domain Selection
– Hosting Selection
– 301 and 303 Redirection
– 404 Error Pages
– Canonical Implementation
– Landing Page Optimization
– No-Follow And Do-Follow
– Creating XML Sitemap
– Robot.txt

Off Page Optimization:

–  Link Building Techniques
– Difference Between White Hat And Black Hat SEO
– Alexa Rank, Domain Authority
– Directory Submission
– Social Bookmarking Submission
– Search Engine Submission
– Web 2.0 Submission
– Article Submission
– Image Submission
– Video Submission
– PPT Submission
– PDF Submission
– Classified Submission
– Business Listing
– Blog Commenting
– Profile link creations
– Infographics Submission

Search Engine Marketing (SEM)

Google Ads:
– Google Ads Account And Campaign Basics
– Google Ads Targeting And Placement
– Google Ads Bidding And Budgeting
– Ads Type
– Bidding Strategies
– Search Network
– Display Network
– Shopping Ads
– Video Ads
– Tracking Script
– Re-marketing
– Performance Monitoring
– Reports

Social Media Optimization(SMO)

– Facebook Promotion
– Twitter Promotion
– Instagram Promotion
– Linkedin Promotion
– Youtube Promotion
– Whatsapp Promotion

Social Media Marketing (SMM)

– Facebook Advertising
– Twitter Advertising
– Instagram Advertising
– Youtube Advertising
– Linkedin Advertising
– Whatsapp Advertising