Mobile email marketing
Tips for email marketing on mobile
A recent survey conducted of retailers engaged in email marketing found that for the first time mobile took over from desktop as the platform from which the majority of people now access their email.As this trend is almost certainly set to continue, email marketers must keep in mind that desktop and mobile are different platforms which require their own strategy and tailored approach.Below are a few useful tips about how to maximize your email marketing on mobile.
1. Keep it Clear
Try and keep your copy clear and to the point. As emails opened on mobile are often done so while on the go or first thing in the morning, people want to easily understand the purpose of the email straight away.
2. Be Responsive
With increasing numbers of emails now opened on mobile, it is no longer good enough just to retro fit desktop emails to mobile marketing. As most standard emails are more than 600 pixels wide, when viewed on a smartphone screen the email is condensed to almost half its original size. This leads to images and text being hard to see and read.Responsively designed emails mitigate this problem. Text and images will automatically realign and resize for optimal viewing on tablet, smartphone or desktop.
3. Style Links
If you have a number of links in your email think about including buttons for your ‘Buy Now’/ ‘Read More’/ Twitter and Facebook links.On small smartphone screens these buttons will be easier to interact with and more engaging, encouraging customers to click on the links.
Conclusion
Mobile ownership looks to be moving only one way, up. So, if you are to catch customers attention by email you will be increasingly doing so through mobile. With clear copy and responsive design you can still deliver the same results as standard email marketing on mobile without annoying and alienating your target market.
Articles related to digital marketing course:
- Instagram brand
- Mobile email marketing
- Mobile responsive design
- Online Reputation Management
- Dark social
- Best mobile apps for brands
- Blogger outreach
- Twitter for business
- Vimeo
- Vine – Short video app
- Web Design Methodology
- Www youtbe com
- Youtube
- Pinterest Brand
- Social media event promotion
- Googel
Location related to digital marketing course
- Digital marketing course in Besant Nagar
- Digital marketing course in Guindy
- Digital marketing course in Karapakkam,OMR
- Digital marketing course in Keelkattalai
- Digital Marketing Course in Kelambakkam
- Digital Marketing Course In Madhya Kailash
- Digital Marketing Course in Meenambakkam
- Digital marketing course in Chennai
- Digital Marketing course in Navalur near Siruseri
- Digital Marketing Course In Nungambakkam
- Digital Marketing Course In OMR Chennai
- Digital Marketing Course In Pallavaram
- Digital Marketing Course In T Nagar
- Digital Marketing Course In Tambaram
- Digital Marketing Course In Thiruvanmiyur
- Digital Marketing Course In Thoraipakkam
- Digital Marketing Course In Velachery
