Do I Really Need Google Ads Right Now?
Introduction
Are you a business owner or someone responsible for driving business growth? You will constantly think about making the maximum impact for investment. Finding various ways to ensure that your business is on the right path to growth and success is always crucial. Of course, it’s the best and wisest way to stay competitive.
With Google Ads becoming quite popular among businesses, it’s common to raise a question: Do I really need Google Ads right now? As a leading Google Ads company, Spids India has run hundreds of campaigns for clients across various sectors. This expertise enables us to give you an honest and reliable answer – Yes.
This guide breaks down whether it is really required to invest in Google Ads and explores the scenarios in which you should definitely think about Google Ads.
Understanding Google Ads for your business growth
The actual question is not to be ‘’Do I really need Google Ads right now?’’ It has to be ‘’Am I ready to make my business profitable with Google Ads?’’ Google Ads is a powerful platform in the era of AI and the ever-changing digital marketing landscape.
Since its introduction in 2000 and over these two decades, Google Ads has remained strong in the arena of advertising. Google Ads, the online advertising program, allows businesses to show their online Ads across Google search, apps, YouTube and partner websites.
In contrast to social media Ads that annoy users while they scroll, Google Ads place your business high on the search results. Since it is a pay-per-click (PPC) model, you have to pay only when a visitor/user clicks the ad.
Google Ads places your business right in front of the target people who have been actively searching for your business. Thus, investing in Google Ads is an informed decision for growth-focused leaders.
Example: Search-based scenario
Imagine you run a hotel in Chennai and someone searches for:
The best hotels in Chennai
Budget hotels in Chennai
Best hotels near me
Above are not just searches. They are the avenues to capture your target people. Google Ads allow businesses to place at the top of the search results at the exact moment when people demand. This PPC model is the quickest way to gain qualified leads for business. Still remember, Spids India recommends partnering with the reputed company to execute it in the right way and achieve measurable results.
Probable scenarios that you need Google Ads right now
Scenario 1: Your business needs Enquiries or leads now
Does your business have monthly targets? Or does it involve an enquiry-driven business model?
Then you need Google Ads right now.
Though SEO is appreciated for long-term growth, it takes around 6-9 months to generate leads. Google Ads is the best for faster lead generation, especially if your business relies on monthly targets. If the campaigns are effectively set up and executed, you can receive highly targeted leads and enquiries.
Businesses feel that the enquiries are low and difficulties in reaching ideal people, Google Ads is perfect.
Google Ads is the need of the hour for your business if it has an existing demand, but is not getting relevant leads or enquiries.
Scenario 2: Your organic traffic is unstable or low
Again, SEO is good, but if you want organic growth in the short term, you need Google Ads right now.
Paid search marketing can be beneficial for you if:
Your business is competing with giants with high SEO visibility
You have a new website without any ranks
You face poor or frequent drops in organic traffic
If your business is in any of the above situations, Google Ads can accelerate your growth. This is because:
It improves your instant visibility
Drives traffic till you get from your SEO efforts
Gain your unique stand among competitors
Fulfil business goals during unseasonal or low-demand periods
So, if you have offerings and demand but are encountering low traffic, PPC Ads are a simple yet effective way to start getting traffic.
Scenario 3: You are launching a new product/service
You need Google Ads now, if you intend to drive the interest of target people in your new products or services. Google Ads can be the right fit at this moment if you are planning a new product with a launch window, say, for example, seasonal offers or products.
How does this work?
By designing PPC ad campaigns that precisely target the people for new products.
How does it make sense to use Google Ads for a new launch?
Gives more targeted traffic
Can create a landing page for the new product and direct users to that
Can get valuable insights on what inspires most about the new product
Retarget people who visited but left without purchasing
Spids India highly recommends Google Ads during your new product launches. It is not going to be another marketing effort, but a true market intelligence for your new offerings.
Scenario 4: Your sales target needs qualified leads
Paid search advertising not only gives you more leads. As a leading Google Ads agency, Spids India knows that more than quantity, quality speaks. If your sales team is struggling to achieve targets, the fix is to invest in Google Ads. Google Ads is a proven way to gain qualified leads within your budget.
Google Ads is just right for you at this moment, if your sales team faces:
Low-quality enquiries
Acquires irrelevant leads
Poor conversion rates
Studies show that structured PPC campaigns have witnessed improved conversion rates of up to 50%. This demonstrates why you need Google Ads to meet your sales targets.
How does Spids India achieve qualified leads through PPC?
Create customized campaigns based on the buyers’ journey
Research and identify hyper-relevant keywords
Excludes irrelevant searches right from day one
List negative keywords and ensure that they don’t drain the budget
Leverage smart bidding technologies to reduce cost-per-lead
Align with Google’s algorithm and optimize Ads
Build compelling landing pages that convert
Utilize advanced techniques for precise targeting and segmentation
Set up conversion tracking
Constant testing and optimization
Scenario 5: Your marketing strategies can’t convert
Spending on Google Ads is really required now, if:
You spend significant money, time and effort into marketing, still the results are disappointing.
Website traffic is good, but conversions are low
Your marketing efforts fail to convert
Marketing alone makes the magic of conversions. You have to reach audiences who are ready to buy. Your marketing strategy may fail at reaching and capturing the right audiences.
This makes it more sensible to invest in Google Ads. Users can become conversions if your business appears in front of high-intent potential buyers.
Spids India adds a point here that instead of marketing a broader range of audience, who are not relevant to your business, focus on precise marketing. This means making the shift to Google Ads.
What if you don’t run Google Ads?
The points discussed so far have addressed the response to your question: Do you really need Google Ads? Now, let’s look into what happens if you don’t run PPC campaigns for your business growth:
Your competitors will outperform you
You miss potential leads to other choices
You lack visibility to high-intent buyers who search at this moment
Your revenues fall during peak demands
Spids India, with its years of expertise in digital marketing, likes to tell you that not investing in Google Ads is like missing greater opportunities for your business growth. Also, you are at risk of declining sales rates and losing your customers to competitors.
Google Ads vs SEO: Which is best for businesses?
The answer doesn’t rely on choosing either of the options. Both approaches have their distinct benefits, and in most cases, they can work best together.
At Spids India, we empower clients to leverage the best of both approaches and help them reach their digital marketing goals effectively.
SEO:
It’s all about improving the visibility of the website in organic search engine results. It involves optimizing the website, its structure, keyword research and all organic strategies to pull customers naturally to the website.
Google Ads:
Google Ads is an online advertising and pay-per-click model that creates Ads for businesses and makes them appear in Google search results.
What Spids India Recommends?
Both SEO and Google Ads have their unique advantages in driving traffic and pulling leads.
Choosing Google Ads makes sense right now if:
Your business looks for immediate leads and traffic
Your business launches a new product or scaling your business
You want to generate revenue-focused results faster
You look for short-term solutions to achieve targets
The choice between SEO and Google Ads is based on your specific business goals, budget, and timeline. SEO is good for long-term visibility and growth of your business.
Google Ads is preferable if you want quick and targeted traffic.
Investing in PPC Ads – Why is it a smart decision?
When you are responsible for business growth, your goals are clear – to improve sales revenue and drive qualified leads. Whatever marketing efforts you undertake, you should think about gaining measurable outcomes for the business.
Coming back to your question - Do I really need Google Ads right now? It doesn’t just ask about investing in Google Ads. Rather, it is asking if it really needs to grow your business.
When your business growth is a priority, the same weightage goes to considering an optimal marketing strategy – it's Google Ads.
Let’s see how Google Ads is a smart investment for smart business leaders.
Key Benefits
Quick results:
The best thing about Google Ads is that the results are instantaneous. Once we meticulously set the campaign, identify and use target keywords, assign the daily budget and create compelling ad copy, you are set to go to get quick results.
It's a simple way to capture leads right now.
Precise targeting options
Through precise targeting, our digital marketing company ensures that the Ads are shown to those who are most interested in buying your products/services. As we adopt a detailed targeting system for the audience, you will make the most of your investment.
Flexible budget
Search engine advertising allows you to control how much you spend on the ad campaigns. So, if you restrict the budget, it’s not going to hurt your growth. We will set an overall budget based on your requirements. Being a pay-per-click model, you have to pay in Google Ads only if someone clicks on it.
Improved brand awareness
There are billions of Google searches in a day. Imagine your business ad appears to this massive audience group. This is the power of the right Google Ads management. Our PPC campaigns ensure a direct route to reaching your potential customers by ensuring your brand’s offerings appear on top when someone searches for it.
Impressive performance tracking
While taking any step to grow your business, it makes sense to know whether it works and its performance. Spids India tracks and measures the performance of Ads through:
Real-time data of campaign performance
Assess and measure key metrics such as Click-through rate (CTR), Conversion rate, quality score and ROI.
These metrics help recognize underperforming areas and take required actions to enhance performance.
Geo-targeting for local businesses
Your local business can compete in the market by reaching customers at the exact moment they search for products/services near them. Spids India can create Google Ads offers with precise location targeting and for a customizable radius. We also target an audience based on zip code, city or region targeting and can even exclude regions, so that your ad cost is not wasted.
Google Ads Is Worth Investing in Now
We hope that you have found an optimal answer to the question of investing in Google Ads for your business. This guide has listed several reasons and scenarios to support the point that Google Ads are worth investing in. So, if you are concerned about your business growth and in need of taking the right action at the moment, make an informed decision.
No more question of whether you need Google Ads for your business. If you are serious about accelerating your business growth, think about when to start ad campaigns. When done with the right digital marketing partner like Spids India, you will achieve the best possible outcome.
Discover how Google Ads can grow your business with Spids India. We will explore the possibilities together!
