Are you worrying that your business website is not visible on searches for your target audience? An effective SEO strategy is the most essential tool for improving your online visibility. Over 8 billion searches are processed by Google every day. If you aim to build a strong online presence, then availing of SEO services from an SEO company in Chennai, like Spids India, is the best decision.
With immense industry expertise and a team of SEO specialists, Spids India crafts customized SEO campaigns that make your business pop on top of search engines.
All businesses want to attract their prospective clients and boost their revenue and that’s what our SEO services offer. We offer quantifiable and long-term results for all kinds of businesses including real estate, travel services, hospital and more.
In this digitally competitive world, every business in Chennai requires the best strategy to acquire the best needed online visibility. Search engines are not only the place for giants in the business, SMEs and start-ups can also make their history on search engine results pages (SERPs) with the right SEO efforts. Whatever you search on Google, medical services, a nearby grocery shop or hiring a service all become just a click away with Google. More than 90% of online experiences begin with search engines; it is a wise move to invest in SEO to boost your reach and visibility.
Spids India is a trusted SEO agency in Chennai that leverages innovative and tailor-made tactics to drive businesses with unmatched search engine results.
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SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords that potential customers will search for.
53% of overall traffic arrives from search engines. Remember, the more visibility your brand appears to the customers, the more likely people will recognise your brand. That’s because you have to invest in Chennai SEO services.
For improved brand visibility
Achieving top ranking increases the exposure of your website and credibility as well. This improves the chances that potential customers visit your website and convert into leads.
To improve revenue
Though you can generate leads through paid campaigns, still, the power of organic traffic still helps in generating stronger leads and revenue. By making your website optimized for SEO, you can reach the right audience, ultimately obtaining great revenue rates.
To establish credibility and trust
How often have you visited the 2nd page of search results? Studies say that 75% of searchers find their results on the first page of a search engine. That is the influence of top ranking in the SERP. SEO helps in climbing the first page results for your website.
SEO is quite important for the growth of businesses since it helps in ranking on Google enabling it for the target audience to find.
If you want to attract more visitors to your business and ensure a strong online presence, availing of the services of search engine optimization companies in Chennai is the key.
Increased brand awareness
A strong SEO strategy distinguishes your brand as trustworthy and enhances brand awareness. Building your brand means you make it easy to reach prospective customers.
Dominate local searches
Local SEO process helps businesses to rank higher in local search results. When people search for a product or service, your business will appear in results relevant to the location.
Improved traffic
One of the major goals of SEO is to drive organic traffic to your business website. Qualified traffic helps in converting into leads. The trick for organic traffic is the right SEO strategy.
Competitive edge
Remember, you are one among the group of businesses trying to get the attention of target people. If you are not strong in the competition, you will lose your customers to the competitors. SEO is the best tool to get your business a competitive edge.
Seasoned SEO companies in Chennai will offer top-notch services that improve the visibility of your website in search results and enhance your business’s turnover. Some of the services included in SEO are:
Search Engine Optimization
Chennai SEO services deploy ethical practices that enable your business website to score top ranks on the search engine results page (SERP) and drive traffic.
Local SEO
For those businesses operating locally and looking for their brands in the local market, local SEO services are the best choice.
Search Engine Marketing (SEM)
SEO services include offering tailored SEM services that help your brand rank higher on search engines for commercial and high-intent keywords through intelligent SEM campaigns. This includes online advertising campaigns and PPC campaigns like Google Ads and more.
Social media marketing (SMM)
SEO services cover amplifying your brand’s visibility through their social media marketing services. Right from creating engaging posts to prompt comments, SMM services keep your brand live.
Lead generation
Expert SEO companies can generate new leads for your business. They build comprehensive lead-generation campaigns that determine sales opportunities for your business.
Content writing services
Effective and quality content solutions are offered by SEO companies for your brand. Content writing services cover website content, articles, blogs, social media captions, product descriptions and more.
Typically, you can see SEO results in around 4-6 months. However, remember this SEO timeline is just an approximate estimation. The exact amount of time takes for a site to see results can vary based on several factors such as:
And more...
SEO service is a long-term game. Here, you can’t expect to rank overnight; still, working with the best SEO Company in Chennai can help in achieve the dominance for your brand with a customized and relevant SEO strategy.
Why does SEO strategy take so long?
Typically Google relies on crucial ranking factors to rank a website in its results page. This covers page speed, backlink profile and visitor engagement. Improving the performance of the website across these aspects may take a significant time. Moreover, Google constantly updates and improves its algorithm.
As the SEO ranking is more challenging, it typically takes so much time to see results.
The SEO prices in Chennai can vary depending on various elements such as the project scope, expertise of the SEO companies in Chennai, size and complexity of the site and the individual goals of the business.
Some SEO services in Chennai will give their clients an estimated package; some can require paying on a fixed contract, monthly or one-time project.
Some of the essential factors that determine the cost of SEO services include:
Location
The number of businesses competing in a specific geographic location will have an impact on the SEO prices.
Brand’s goals and needs
Understanding your basic requirements of a business’s unique goals and needs determines the exact SEO budget. Depending on their requirements like increasing traffic, boosting online sales or improving SERP rankings, costs will differ.
Keyword competition
If the difficulty of ranking keywords is intense, the price can vary accordingly.
Existing website status
Websites with minimal fixes and foundation can comparatively cost less than websites that need extensive efforts for SEO setup.
Project duration
SEO project duration can also impact SEO pricing. Longer SEO projects can be more expensive than shorter ones.
Navigating the SEO prices needs understanding the above factors and contacting an SEO company in Chennai will give you exact pricing as per your unique needs.
Yes, investing in SEO has been repeatedly proven as a successful tactic to grow business in the long term.
Long-term results are the major advantage that you gain from an SEO campaign. Though immediate result-driving strategies like paid advertising may give you instant leads, still, organic SEO is still the right way to reach a target audience and sustainably grow your brand.
Best ways that SEO grows your business in the long term
Organic traffic growth
A higher ranking in search engines means you acquire more visitors to the business site. Top spots in search results have proved to improve a click through rate up to 2.8%. By building your authority and ranking in the SERPs, you start attracting organic traffic.
Long-term value
Unlike paid ad campaigns, where you require ongoing investment, SEO gives your business long-term benefits. With a strong organic ranking, traffic and leads start to grow organically and sustainably.
Searches happen 24/7
Irrespective of the day or night, people do searches. Having a top rank on the search engine enables your business to be visible to potential buyers whenever they search for it. Thanks to SEO, your business is active in the SERP, 24/7.
Tracking the performance and measuring the success of SEO campaigns is the essential task of any SEO Company in Chennai. There are some key KPIs (metrics) with which you can measure the success of SEO campaigns.
Organic Traffic
This metric measures the number of users visiting the website through search engine results. Measuring this metric will give an idea of the visibility of the site and its relevance in the SERPs.
Click-through rate
This gives the percentage of users who have clicked on a search result. Typically, higher CTR rates indicate increased organic traffic and ranking.
Keyword ranking
Monitoring the ranks of the keywords will give insights into the performance of websites in the search engine optimization results pages.
Conversion Rate Optimization (CRO)
This metric helps to evaluate whether the SEO campaigns could improve the bottom line of the business.
Domain authority
Higher domain authority represents the greater trustworthiness of the site. Website authority typically indicates a strong and reputed website in the eyes of search engines
Engagement rate
This metric evaluates the quality of visitor interactions on a website. Measuring this indicates the effectiveness of content and overall site design in terms of deeper interaction with the website.
SEO is not once done and forgotten. SEO efforts are ongoing and should be updated often. Most SEO companies in Chennai would recommend that an SEO strategy can be effective only if it evolves to accommodate the emerging changes in the digital landscape and business needs.
However, the most often raised question is ‘how frequently should an SEO strategy update’?
Typically, SEO strategy should be reviewed and revamped every 3-6 months to notice significant results.
Since SEO is a long process, it demands ongoing tracking, analysis and updates as per required changes. It is quite natural for any website to encounter fluctuations in performance. Though you should not have to worry about making daily updates, still, minor tweaks or changes will still be beneficial.
When should you update your SEO strategy?
Search Engine Algorithms
Search engines constantly update their algorithms to offer the best search experiences. These changes can impact ranking. Aligning your SEO strategy with a changing algorithm is necessary to maintain and improve ranking.
Based on user behaviour
Search trends and user behaviours can change over time. It is essential to update an SEO strategy when there are changes in the search habits of the target audience.
Refresh content
Staying on top of industry trends is crucial. Refreshing content is also an essential part of this. Updating relevant content is important to maintain user intent. Moreover, search engines prioritize valuable and high-quality content for better rankings.
Top ranking on Google is a common goal for most businesses. This influences them to seek an SEO agency in Chennai that guarantees getting the website to the top. However, is it assured to get top Google rankings?
No! The search algorithm of Google is ever-evolving. SEO is never about tricking or manipulating Google and it is not possible to bring overnight results or success.
If you ever notice an SEO Company promising an assured ranking on Google, just stay away from it. Indeed, it is ethically wrong. An organic SEO strategy never claims clients guaranteed ranking, instead, it focuses on building high-valuable content and ethical tactics to make the website more authoritative and thus making it move top to the search results.
Negative SEO indicates the act of the competitors to damage the position of a website in the SERP by deploying black hat techniques. This is not only unethical but also illegal as well.
Negative SEO attacks can have drastic effects on your SEO performance and cause all your hard efforts in vain.
How can you identify negative SEO attacks or penalties and stay safe?
Tips to handle negative SEO attacks
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