How does a PPC agency help startups compete with big brands?
Startups and small businesses face various challenges to stand out in their field. Especially in major cities like Chennai, which is a booming hub for many industries, achieving growth is difficult. Fortunately, a paid approach guarantees your startup business instant improved visibility and better ROI. It is Pay-Per-Click (PPC).
By hiring the experts of a PPC agency in Chennai, your budding business will have the chance of attracting the right target audience, competing with bigger brands and achieving impressive results.
Get equal chances to grab target people against larger brands
The digital landscape is quite competitive, and competing with established brands with expensive ad budgets is a nightmare for startups. However, Pay-per-click advertising services offer unique opportunities for all businesses, including small, startup and mid-sized businesses to compete with bigger players in the field. Compared with traditional marketing approaches that involve high budgets, PPC advertising services enable small businesses to put their brand right in front of the audience within their budget.
If you are just starting a business and thinking that the field is too uneven to play, it’s time to rethink it. You can absolutely become a prominent player in the market and drive results for your business.
Through PPC advertising!
It provides small and startup businesses a quick route to appear top of the search results, generate qualified traffic and ultimately compete against an established brand.
Hiring a PPC agency in Chennai levels the field for your business
Instant visibility among the giants
Unlike SEO, which takes significant time to build your long-term visibility, PPC services give startups immediate exposure. Among the other bigger brands in the industry, small and startup businesses also get their exclusive opportunities to place their business in front of potential customers who search for products/services.
Say, for example, if you run a boutique, PPC can put your business in front of the target people. When they search for ‘boutique in Chennai’, PPC advertising gives you immediate visibility, even before people explore other options.
Cost control
Budget matters a lot for startups and small businesses. Unlike other conventional advertising methods that need huge budgets, PPC advertising allows small businesses to scale gradually and fix their own budget for ad campaigns. In the PPC advertising model, you have to pay only when someone clicks on the ad. This feature enables startups to plan a specific budget and devise a plan as per performance and needs.
- Control over how much you spend daily
- Ability to change the bids at the campaign or ad group level
- Adjust your budget and audience in real-time
- Ensures a sense of control over the budget
- Flexible for all kinds of businesses
Gives your startup a big brand feel
By providing exposure to your brand and putting it at the top of the search results, people will trust your brand and engage with it. Even though your startup isn't backed by a history of experience, people can still capture the attention of the audience through effective and highly relevant ad placements.
One of the notable benefits of PPC advertising for small and startup businesses is improved recognition of your brand among the giants in the industry. With PPC ad campaigns, your brand will have a constant presence in search results. The more people see your business, the better the chances that they remember your brand, trust it and start buying products/services.
Consistent PPC visibility means you build the authority and trust for your business.
Scalability as your business grows
The pay-per-click model equips startups with greater power of complete flexibility to scale as the business enters new growth cycles. The businesses can set their own advertising budgets based on their marketing goals and financial capabilities.
Without any huge upfront investments, you can compete with larger brands. Your limited funds can still give you the chance to achieve quick business growth. If you are in the next stage of business growth and planning to increase your budget, you can make it seamless. The experts of the PPC agency help in easily expanding your budget and setting ad campaigns that align with your new goals.
- PPC agencies help to start small and expand your budget as you grow
- If you have added products/services, they can be introduced in campaigns or ad groups
- You can extend the strategy to popular platforms
- You can increase your ad budget as your revenue grows
Targeted Advertising
PPC companies utilize advanced audience targeting based on location, gender, age, search intent and interests. Unlike conventional advertising methods, where the messages are crafted for all, PPC campaigns are designed for the RIGHT CUSTOMERS. PPC agencies don’t aim to reach everyone. Rather, they target your ideal group of people precisely.
By eyeing the necessary aspects, the experts connect your brand with people searching for products/services and make your business a unique player among the pool of brand choices.
Worried about how to ensure your ad reaches potential customers? The targeted approach of the PPC agency increases the chances of attracting qualified leads and improving conversion rates.
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A successful PPC advertising strategy with precision targeting levels the field for your small/startup business. |
Get immediate results
PPC advertising gets immediate and faster results. Being a startup business, you may be excited to see whether the ad efforts are worth the investment and how much ROI you can earn. The PPC agency has a clear understanding of this.
Right from the launch of the ad campaign, the PPC Company will keep you updated on its performance, the number of people who have seen the ad, clicks and conversions. Moreover, they will also share with you insights about the response of the audience to the ad. If the expected performance is not received, the campaign will be adjusted. Thus, the experts will ensure you get the maximum return on investment for your budget.
Larger companies will have significant ad budgets. But startups will have limited funds, and thus, this PPC advertising approach helps them to get something that is not possible with other advertising modes.
Role of a PPC agency in powering small businesses to compete with big brands
- Choose keywords
- Keywords are like triggers that signal search engines to show the ad. The PPC experts will perform extensive research and determine the most relevant keywords for the campaign. - Pick the right platform
- To ensure that the ad efforts are paying for their budget, it becomes essential to choose the right platform.
- Google Ads – It’s the widely used PPC platform, renowned for its vast reach.
- Bing Ads – Though compared with Google, Bing is smaller in scale, yet these ads are cost-effective and help reach diverse audiences.
- Optimize Ad copy
- Will create short, compelling and interesting ads with clear call-to-actions.
- Smart bidding and automation
- The PPC Company will change bids based on the performance, competition and behaviour.
- Track and measure results
- Constant monitoring is important for optimizing the PPC ads. The experts will focus on click-through rates (CTR), conversion rate and CPC to measure ad engagement.
Compete with Big Brands
It may be intimidating for startups and small businesses to compete with established brands in the market. However, it is still not an impossible thing. You can survive in the competition with the help of the right PPC agency in Chennai.
The most efficient approach to have enduring competitive advantages is to invest in PPC advertising. It provides your emerging business with immediate visibility, drives traffic and qualified leads, while staying within your budget.
Get the right tool to stay powered among the big brands – invest in PPC advertising.
