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Why Does Asset Studio Fail Only in Duplicated Campaigns in Google Ads?

As far as Google Ads problems go, this is among the most perplexing, inefficient, and distrust-inducing:

Asset Studio is fully functional in the initial campaign but stops working in any subsequent campaigns that are copies of it.

To the untrained eye, the copied advertising appears to be completely normal.
Allotments of funds are made. Copying is done for targeting purposes. The current status is "Enabled."

But when they're within Asset Studio, marketers notice issues like:

Inevitably, this causes alarm:

Has campaign duplication affected my ads in any way?
Do the copied assets have errors?
Is there a glitch with Google Ads?
Will advertisements not be delivered?

It is essential to grasp the reality right from the start:

It is a known, predicted, and system-driven issue that Asset Studio fails to work properly with duplicated campaigns. This isn't an arbitrary action, and it's not even a user interface bug anymore.

This article delves into the reasons for Asset Studio's failure in duplicated campaigns, the inner workings of duplication, and offers advertisers ways to avoid or fix the issue without negatively impacting performance.


Table of Contents

  1. The Truth About Campaign Duplication

  2. Why Does Asset Studio Act Differently When Running Multiple Campaigns at Once?

  3. The Heart of the Matter: Asset IDs vs. Campaign Bindings

  4. Determination of Status Reviewing Again Once a Campaign Has Been Duplicated

  5. Processing Assets and Resetting the Learning Phase

  6. Effect of Asset Studio Failures on Campaign Type

  7. Problems with UI Rendering vs Delays in Backend Sync

  8. Typical Issues Found in Only Replicated Campaigns

  9. Is It Common for Asset Studio to Fail?

  10. At the Point When Asset Studio Stops Working Because of a Major Issue

  11. Methods for Verifying the True Origin

  12. Workable, Realistic Solutions

  13. Things to Avoid After Duplicating Ads

  14. Guidelines for Replicating Campaigns Securely

  15. Important Point to Remember


The Truth About Campaign Duplication

The majority of marketers think that when they duplicate a campaign, it makes a carbon copy.
Oh no, it's not.

Google Ads lets you copy an existing campaign:

Instead of recreating assets, they are typically referenced.

This difference is the main reason why Asset Studio acts erratically in campaigns that have been copied.


Why Does Asset Studio Act Differently When Running Multiple Campaigns at Once?

The Asset Studio is not only a collection of static assets.
It is an interface for dynamic rendering that relies on:

Due to these dependencies entering an incomplete or transitional state, Asset Studio may fail, partially load, or hide assets when a campaign is duplicated.


The Heart of the Matter: Asset IDs vs. Campaign Bindings

Google Ads assets all have:

What Happens During Duplication

When making copies:

Proper bindings are essential for Asset Studio, as opposed to merely having assets.

What Happens When Bindings Are Missing

In cases where bindings are lacking:

When dealing with duplicate-only failures, this is a prevalent cause.


Determination of Status Reviewing Again Once a Campaign Has Been Duplicated

It takes time for duplicate campaigns to automatically acquire eligibility.

Google Ads instead reassesses:

So long as this procedure is ongoing:

This occurs frequently in campaigns that rely heavily on automation.


Processing Assets and Resetting the Learning Phase

Duplicating a campaign will always cause a reset of all learned skills.

Included in this reset is:

At this point:

This is not a bug, but rather a deliberate behavior.


Effect of Asset Studio Failures on Campaign Type

Maximizing Performance Ads

This has the most impact on Performance Max advertising.

Why?

Typical outcomes:


Smart Search Ads (RSA)

When it comes to RSA campaigns:

Possible features of Asset Studio include:


Efforts to Build Demand

Demand Gen is used for:

Following replication:


Problems with UI Rendering vs Delays in Backend Sync

A lot of marketers think:

"Asset Studio will not open."

Actually, most of the time, the problem is:

Caused by the UI loading before backend processes finish:

There may be a few hours or even days of delay.


Typical Issues Found in Only Replicated Campaigns

In most cases, advertisers will state:

In newly constructed campaigns, these symptoms are uncommon.


Is It Common for Asset Studio to Fail?

It is common for Asset Studio to fail in campaigns that have been duplicated when:

When this occurs:


At the Point When Asset Studio Stops Working Because of a Major Issue

If you want to dig deeper, you should:

This could mean:


Methods for Verifying the True Origin

Do not assume; instead, confirm:

Review the Past Changes

Verify precisely when the duplication occurred.

Evaluate Reports at the Asset Level

No matter what happens to the user interface, assets might still be there.

Switch to Private Mode

Removes UI artifacts stored in memory.

Check Out Ad Diagnostics

Check for review flags or eligibility.

Evaluate in Light of a New Ad Campaign

Make a fresh campaign by hand and watch how it performs.


Workable, Realistic Solutions

1. One Must Wait Before Editing

After duplicating, wait at least one to two days.

2. Manually Reattach Assets

Deleting and re-adding assets within the copy is required.

3. Form New Categories for Assets

Bindings are made clean.

4. Delay Scaling Too Soon

Learning must first stabilize.

5. Construct Essential Campaigns Again

Instead of duplicating, rebuild for large budgets.


Things to Avoid After Duplicating Ads

Such measures deepen the state of instability.


Guidelines for Replicating Campaigns Securely


Important Point to Remember

Due to the fact that duplication copies structure rather than stability, Asset Studio is only able to fail in duplicated campaigns.

Hidden from view:

This instability is mirrored in Asset Studio—it is not a case of random failure.

Realizing this stops: