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Career Prospects in the Digital Marketing Field

May 12, 2021

Spids Indiaa

What is Digital Marketing

Digital marketing is a method of promoting the products and services over the internet. It’s also known as digital advertisement, which is distributed via search engines, blogs, social media, email, and smartphone apps.

Career Opportunities in Digital Marketing Domain:

Past few years marketing and advertising has transformed significantly and delivers new prospects to the businesses. Small-Mid size businesses and large brands are taking initiative to participate in digital marketing to induce their brand ahead of their clients and audiences. Isn’t it great! Well Advertising will be drained a number of ways and brands will be promoted using diverse techniques. People can use the old-style font medium like television, medium, newspaper, banner etc. within the year 2021 people become more advanced and believe that instead of spending more in offline marketing it is better to take a position in online marketing where they’ll find more opportunities and might earn more revenues.

During the pandemic year people were forced to figure from home, do their housekeeping and other activity at their temperature. During this point period all businesses, working professionals; graduates were performing their regular tasks online through different mediums. Digital marketing is one of them that has saved a variety of companies and dealing professional’s jobs. Businesses that have potential to fascinate their users through digital medium have sustained within the market.

Digital marketing is one in every of the booming sectors that accentuate its benefits and opens great opportunity to all or any types of businesses. Different sectors can participate in digital marketing and may opt this into their domain to market their brand. This offers great results and best output to the industry without spending more on offline advertising. At the same time it opens a door for job prospects for working professionals, fresher’s, freelancers etc.

Let's take a look at what a career in digital marketing might entail:

Digital marketing covers a wide range of subjects, and each term has its own name in the industry. Investing in a digital marketing course is a one-time investment, but the return is a continuous process with various earnings depending on skill sets.

Popular Job Profiles in Digital Marketing

As mentioned earlier in this article, you can consider the following Job Profiles based on your experience, skills (both technical and non-technical such as communication, imagination, and analytical skills), and interest.

Digital Marketing Executive: As an entry-level role, you are most likely to work as a digital marketing executive for a business (or maybe SEO executive, Social Media Marketing Executive, Search Engine Marketing executive). You’ll most likely collaborate with a team lead or boss on a variety of activities, such as analysis, content creation, and testing.

Digital Marketing Specialist: You will be promoted to a specialist role such as SEO Expert or SEM Expert, Community Lead or Content Marketing Expert after gaining fair (i.e. 2+ years) experience in a specific domain such as SEO or SEM. Although you will report to your boss in this role, you will have a lot of autonomy in making decisions.

Manager or Team Leader in Digital Marketing: With 2-4 years of experience, you can serve as a Manager or Team Leader in Digital Marketing, such as SEO Manager or SEM Team Lead. You will be managing a team and directly contributing to the organization’s strategic and tactical plans in this role.

Digital Marketing Strategist/Analyst: Qualified professionals for Strategic & Analytics positions are required in companies or agencies that place a strong emphasis on aspects such as SEO, SEM, and Social Media Marketing. Though team leads or managers will continue to lead their teams, these profiles will act as advisors, advising them about how to maximize their overall effectiveness. An analyst can also work as part of a team that spans several departments. Digital Marketing Head: As the title suggests, a digital marketing Head is the highest-ranking position in this sector. In companies with integrated marketing strategies, the Digital Marketing Head will report to the Head of Marketing or CMO, who is in charge of the entire marketing department.

Since the Internet Marketing industry is still in its early stages, the above functions are not yet standardized and which differ depending on the type of entity, such as an agency, a brand, or a tool provider. For both students and professionals, continuous learning and development opportunities for all of the profiles mentioned above make it a great option for developing a career in digital marketing.

Head of Marketing/Vice President of Marketing/Chief Marketing Officer (CMO): Although these aren’t technically digital marketing profiles, it’s important to remember that any marketer who aspires to these positions must have a strong understanding of digital marketing. These professionals are unlikely to play a direct role in the execution of digital marketing strategies, but they will be important in developing an integrated marketing strategy, planning resources (both internal and external), defining benchmarks, and analyzing results for quality improvement.

To succeed in the above-mentioned job position, one must learn and pass the Masters in Digital Marketing certification course, as well as develop their skills. People may enroll in any of the reputable digital marketing institutes to gain the skills they need to apply for jobs in the sector. Well, nothing happens overnight; becoming a domain champion takes a lot of preparation and effort. At the same time, if you believe in yourself, nothing is impossible.

Skills Needed for a Successful Digital Marketing Career

In addition to the technical skills (e.g. about SEO, SEM, Social Media Marketing), following are the abilities you’d have to be a successful Digital Marketing professional. To the degree, one has these skills to the identical degree one can expect success & growth as a digital marketer.


Given the quantity of content & conversations on a digital medium, creativity plays a crucial role in differentiating a brand among its peers.

Analytical Ability

Given measurability is one in all the key strengths required, analytical skills are critical to being a successful digital marketer.

Communication Skills

for many of the profiles during this domain, good communication skills especially, communication are important. within the absence of excellent communication, one should depend on an external resource and that’s not always feasible & is inefficient.

A quest for Learning

Given the dynamic nature of digital media, one has got to be open and will be hungry to find out newer trends & skills to maneuver prior others.

Passion for Digital Media

Digital Marketing professionals who are genuinely addicted to digital media will surely see more success coming their way in terms of results of their campaign and their career in Digital Marketing growth.


as to successfully manage this spread of online marketing campaigns, multitasking is another important skill for any digital marketer.


As shared earlier, search Learning is that desired attitude in any digital marketing professional. Networking skills (especially online) play a very important role for any digital marketer to remain au fait the most recent trends & techniques in internet marketing.

Comfort with Technology

While knowledge or experience of technology isn’t required for a digital marketer, one’s comfort with technology and associated changes is another important element for achievement in online marketing.

Willingness to Experiment

Digital Marketing is an evolving field and there aren’t any defined rules for achievement. One’s willingness and talent to experiment in digital marketing also plays a crucial role in determining the success of such campaigns.

Growing Trends For Careers In Digital Marketing:

Evolution of digital marketing :

At this point 2021 the users used the net 1.0 platform to look for necessary information but the platform didn’t allow them to share information over the net. However, with subsequent years and with the event of the net, e-commerce, search engines and far more, today, the digital marketing industry is booming!

Starting my career as early as 2009 as an SEO Executive in a very 5seater company to now an SEO startup founder. In these 11 years, I’ve experienced the emerging growth during this field.

World going digital :

Irrespective of which product or service business deals in, digital marketing trends can’t be overlooked. To be competitive during this dynamic world, businesses are adapting various digital marketing trends like computing, Data-driven Marketing and Voice programme Optimization (VSEO). An excellent example of AI are chatbots, which use instant messaging to speak in real-time, day or night, with customers or site visitors. Isn’t that interesting?

Another growing industry trend is video marketing, which involves uploading videos or live streams on Facebook, LinkedIn, Instagram, or YouTube to generate high interaction. As a result, video optimization is becoming more important. Influencer marketing, visual quest, social commerce, virtual reality, interactive technology, and other emerging trends are examples. However, SEO tends to be dominated by content marketing.

Digital marketing : A career in demand

The ample growth within the digital marketing world and its dire need for implementation in businesses, has demanded digital marketing professionals and agencies. This can be because effective marketing requires brands to achieve their audience while adopting advanced omnichannel strategies. Also, digital marketing has reduced the customer journey process, with the assistance of Programmatic Advertising. Such advertising relies on real-time bidding across various social platforms. This needs highly skilled personnel, because it involves customer segmentation. Therefore, outsourcing these tasks to digital marketing companies is a valuable move.

However, thanks to the pandemic, businesses are wishing for digital marketing over ever. In these unprecedented times and therefore the absence of face-to-face business, digital marketing is emerging as a survival kit for the businesses. Now, companies require a mix of social marketing, Content Marketing, SEO and influencer-led campaigns to stand-up strong. In recent times, there has been a visual hike in companies who wish to form or update websites, launch new e-commerce channels and build social media campaigns, further using influencers and SEO to succeed in new audiences. These advantages and opportunities offered by digital channels can become an element of long-term marketing contingency plans of companies.

Thus, digital marketing strategies can’t only be an emergency fill-in but can work as a long-term valuable plan, even when companies return to normal. The demand for digital marketers has outpaced supply, demonstrating that digital marketing professions are increasing at a rapid rate.

Digital Marketing : Need & career roles

A strong brand image is often built online through creative marketing strategies explored by digital marketers. Within the digital landscape, digital marketing professionals engage in numerous activities to make a web presence for the brand. The professionals identify the target market and build a reputable strategy supporting their product or service.

The Digital marketing field offers various specialization’s like Digital marketing strategist, SEO analyst, Email marketing specialist, Social media specialist, web page manager, Google Ads specialist, E-commerce specialist & more. This field offers a large kind of career options. Through this, I got an in-depth understanding of how search works, and therefore the areas to figure in SEO. Thus, it’s immensely important to alter & explore various roles.

Growth aspect

If you’re a fresher, don’t fret, it’s not difficult to start out from scratch. Within the initial days of the duty, I created my blog and am still running that blog for over 7 years now. At that point I used to be extremely bad at articulating some sentences, not to mention writing a 1000 word article. But my objective was to grasp CMS (Content Management System) and gradually I started articulating better. So, you simply need the need and focus. Gradually, you’ll acquire the skill with practice.

The increasing popularity of the web has created a good opportunity for companies to expand their business presence within the domain of cyber-space. The duty market is booming and more emphasis on this skill is being given, quite ever before. A digital marketing aspirant should be enthusiastic, creative, have soft skills such as listening and leadership, and be goal-oriented. Aspirants in digital marketing have a wide range of options, including e-commerce marketing, content marketing, SEO, mobile marketing, social media marketing, and online reputation management, among others.

Resources for Building a Career in Digital Marketing

Here is a list of numerous tools relevant to pursuing a career in digital marketing that you may be interested in. If you have any suggestions for other valuable resources that I should have included, please let me know in the comments section.

Job Sites

LinkedIn, Naukri, Shine, iimjobs, Social Samosa, Jobswitch, and Digital Defynd are all good places to look for marketing internships online. You may also look at the Top Digital Marketing Jobs and apply for one that interests you. If you’re looking for a Digital Marketing Agency to partner with, this list of Top Digital Marketing Companies is a good place to start.

Internship Sites

Letsintern, Internshala, and Twenty19 are all good places to look for digital marketing internships.

Freelancing Sites

Check out Upwork, Guru.com, and Freelancer.in for digital marketing freelancing opportunities.


Since Internet Marketing is such a competitive environment, no book on tactical aspects (e.g., digital media channel-related) can remain important for more than a few months. However, we suggest that you read these 10 Must-Read Digital Marketing Books, which cover the fundamentals of digital marketing.


Digital marketing is a vast and complex phenomenon that is subject to algorithmic changes on a regular basis. As a result, staying current on all aspects of digital marketing is important. Take a look at these guides to get a better understanding of all the different types of digital marketing channels.


The most highly recommended tools can be found on this list of the Top 10 Digital Marketing Tools. You should also look through these Digital Marketing Strategy Guides for resources relevant to particular aspects like SEO and SEM.

Discussion Forum

You can ask your question to Ask Digital Vidya, your online digital marketing helpline, if you need any assistance with internet marketing. A variety of community members and digital marketing advisors, like myself, are dedicated to assisting you in your digital marketing endeavor’s.

Steps to start a Successful Digital Marketing Career:

Now let’s dive deeper into above-mentioned pointers:

Clear your basics of digital marketing:

Obviously, as a newcomer to digital marketing, the first step is to comprehend what digital marketing is and the various components that make it up. It is made up of many parts that cover every aspect of online marketing. You must realize that a digital marketing strategy is made up of several processes (channels) rather than a single discipline. Take a look around!

Build Your Website:

Once you’ve mastered the fundamentals, you may begin practicing digital marketing. The easiest way to incorporate digital marketing principles is to build your own website. Since digital marketing isn’t just a theory but rather a measurable and realistic concept, knowing the theory behind SEO and social media marketing isn’t enough; one must also know how to implement various techniques practically.

Having your own website can help you not only learn new ideas, but it can also be used as a showcase to persuade new employers or clients to trust you and secure a good contract or work. The company would often ask to support different types of promotions, as well as supporting websites by increasing organic traffic through SEO or increasing revenue through PPC and social media ads.

To gain the necessary skills and trust, one should develop their own website that combines the two concepts. To put it another way, you can set up a blog and focus on improving your rankings on the one hand, and either find a product to advertise or develop a product through ads for sales on the other.

Become an SEO Expert:

You can learn how to start or build websites that are ideal for both users and search engines with the help of SEO, and you can start applying the concepts to your Google Ads and Facebook paid campaigns.

Get Certification in Google Ads:

As a Digital Marketer, you could be responsible for using Google Ads, formerly known as Google Adwords, to advertise services and products through various Google Properties and websites.

Obtaining a Google Ads certification is the quickest way to acquire the required skills. Google has plenty of tools to help you become a Google AdWords expert, and earning a Google Ads certification is a perfect way to show your clients or future employers that you have the expertise to meet their needs.

Master Facebook Ads Advertising:

After you’ve completed your Google Ads Certification, you can move on to social media marketing, especially Facebook Ads. As a digital marketing expert, you should be familiar with how social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and Pinterest operate. However, Facebook and Instagram will consume the bulk of your time and campaign budget.

Since it is socially linked, Facebook has become one of the most critical tools for running any digital marketing campaign. Organic exposure on Facebook is becoming more difficult to come by.

Become Google Analytics Expert:

One of the most uniqueness of any digital marketing campaign is that everything is measurable. Generating traffic with the assistance of assorted tools are often learned but a digital marketing professional should remember of Analytics also.

Once you’re awake to the Analytics, you may come to grasp that what number people viewed your campaigns, what percentage clicked on your ads, what number conversions were generated and lots more of other metrics covered in every aspect of the campaign.

Start Digital Marketing job as a Freelancer:

The next step that you just must make sure of is to start working as a Freelancer after you receive a full-time job in Digital Marketing. functioning on your website may be a good way to practice various digital marketing strategies but working for somebody else’s business may be a different story.

Once you begin handling the clients’ accounts, you would like to line up procedures, improve analytics and reporting skills, budgeting and managing client communication.

Get an Internship opportunity:

The purpose of doing an Internship is to find out & enhance your skills & knowledge before entering the professional world. And, it plays a major role within the business life of scholars and freshers. It’s the simplest thanks to experiencing a knowledgeable environment closely. It provides you with the chance to induce hands-on experience at a marketing firm. It helps you to know the task role and responsibilities of a digital marketer and the way is that the career in digital marketing.

Stay informed about new developments and continue to learn:

The tactics in Digital Marketing change all the time as this is often a fast-changing industry. Hundreds of changes associated with organic searches in addition because the paid ones each year are being deployed by Google. Even the Facebook algorithm is continually changing and also the landscape is extremely dynamic in Digital Marketing. This clearly states that if you have decided to grow your career in Digital Marketing, you ought to know that learning a day goes to be a part of your daily activities.

Learn the way to use Digital Marketing Tools:

Learning about Google Analytics may be a different thing. you furthermore may have to learn the utilization of various Digital Marketing Tools likewise.

Once you’re into the Digital Marketing field and after gaining experience, after you climb up the ladder and become a Manager in Digital Marketing, you would like to require care of the digital marketing specialist team additionally. With the assistance of Digital Marketing Tools, you’ll be ready to evaluate the work and may control the progress of various projects at the identical time as your team.

You can create Dashboards for all channels and various reports for your clients or management with the assistance of those tools.

If you want to enroll for an entire course on Digital Marketing Certification Training, Spuds Indiaa incorporates a specially curated PG Program in Marketing with Specialization in Digital Marketing which can facilitate your gain expertise in various digital media aspects like Keyword Planning, SEO, Social Media Marketing, computer program Marketing, Email Marketing, Affiliate Marketing, and Google Analytics.

So what are you expecting? Get yourself enrolled at Spids Indiaa Digital Marketing Institute that has its branches spread everywhere Velachery, Chennai. Learn all the essential and advanced concepts of digital from the industry experts because they simply don’t speak the mere word they need to find the examples. they’re within the industry from past 10 years within which they need to set their benchmark within the digital marketing domain.