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Long Tail Keywords

August 30, 2020

Spids Indiaa

Rank on Google using long tail Keywords

Once looking to expand your search reach and increase being found on monthly searches, you should look to implement a long-tail keyword strategy. Using long-tail keywords or keyword phrases gives a more specific search term – and usually longer – than more popular keywords that are searched for.

Long tail keywords, inappropriately, get less search traffic, but, they will have a higher conversion value, as they are more specific. They permit you gradually to get more traffic and to be found by new and motivated audiences.

The long tail keyword strategy is easily working, you should have a clear vision of your company, your product, and your website. You must be including long-tail keywords into your marketing strategy for all content.

Long-tail keywords are more definite and sometimes fewer common than other keywords. These keywords are having low Volume and are highly-focused search queries that tend to convert exceptionally well. Then we focus more on your niche and targeted phrase.

Usage of long tail keywords

Market Competitiveness

In digital markets, website rank is too hard. Some business is having highly completion, with large companies dominating the search results. These type of companies ready to invest a very large budget to spend on marketing in general and SEO specifically. You are unable to compete on a small budget in a market like the travel industry using search terms as Disney Vacation.

Whatsoever, if you have your mission rich, you should be able to define what makes your product or website stand out from this market. You should know about your niche. You should use your strategy in order to start ranking!

Content is king for lead generation

You cannot, though, optimize all blog posts for the same term, Instead, you would write a number of blog posts about all kinds of long-tail variants of your number one search term. Depending on the company you work with will depend on the keyword research tools they provide and utilize. SEMrush, Moz, and Google Keywords Planner are a few of the better-known keyword research tools.

If you are fetch your blog post for different long-tail variants, you must be linking the different posts to your main pages. From your main pages, you will be link to the different articles as well. You must note internal link from the tail to your head and back again! This way, Google knows what is your site structure and which pages is most important. Make sure your website has amazing pages rank high in Google!

Create awesome content

Once you have completed your keyword research and you know which keywords you would like to rank for. When you find long-tail keywords, you can then start to create content. Creating content can be quite challenging.

Long tail keywords are used to knowing topics easily so you can content around that. people are searching for and how they are searching for will help create standout content.

Define your mission with long tail keywords

When you have defined your mission, you make abundantly clear what the uniqueness of your product, website, or blog, you would be focused on selecting the long-tail keywords you want to rank for. Annoying to make your website rank for a specific keyword term can be quite profitable, as long as this specific term closely resembles the product you are selling.

In what way, you define your mission can be the focus of your SEO strategy. These keywords should be central in the long-tail keywords that you aim your website to rank for. People also using the terms of your mission and discovery your website will be relatively small in volume, but these people do have the highest chances to buy your product or to become continuous visitors and increase your website conversion rate.

Bottom line

Want to learn how to do this for your own site? Or better ranking, have someone do this for you? The team at Blue Water Marketing can help with creating a marketing plan and content creation plan that includes long-tail keywords.

Contact Spids Indiaa today to see how we can help you rank higher on Google SERP.