Search Engine Optimization (SEO)
Does your business need an effective online presence? Do you want your website to succeed in the searches? All you need to do is avail yourself of the services from the best SEO company in Chennai. SEO or Search Engine Optimization is one of the essential components of digital marketing that allow websites to rank higher on search engine results pages (SERPs).
Knowing about the kind of SEO techniques is the first step to identifying the most relevant for your business. Gaining a comprehensive understanding of SEO techniques lets you choose the effective one and enables your business to grow.
Come; let’s get started exploring the various types of SEO available to boost your website visibility.
What is SEO? Should you need it?
Before we dive into the kinds of SEO techniques, let us have a quick view of what’s SEO. SEO or Search Engine Optimization indicates the practices that optimize websites and improve their visibility and rank in the organic Search engine results page.
Organic search is the popular and common approach of people to explore and find online content. Google accounts for over 80% of searches across the world. This indicates the importance of getting your brand in the eyes of people who look for businesses similar to yours. That’s why it becomes essential to invest in a crucial strategy like SEO that attracts valuable traffic to your business.
Main types of SEO techniques
First, let us look into the 2 major SEO types:
- On-page SEO
- Off-page SEO
On-page SEO
On-page SEO stands for the set of practices that optimize the website for improved ranking on SERPs. Typically this strategy involves various tasks performed on the web pages or website. This essential strategy covers crucial ranking factors such as:
- Keywords
- meta descriptions
- meta titles
- titles
- Heading tags
- Alt tags
- URL
- Content
- Internal linking
- Images and their alt text
And many...
Types of SEO techniques in on-page
App Store Optimization (ASO)
App Store Optimization or ASO stands for improving the visibility of your app in the app stores, thus increasing engagement and more downloads and installations. This crucial SEO technique involves optimizing the app in the App Store and Play Store and is a kind of Search engine optimization for apps.
Why ASO?
Reports say that as of the first quarter of 2023, the overall combined apps in the Apple store and Play store are estimated to be 35 billion. This indicates that no matter how good your app is, discoverability is more important than ever and it’s challenging too.
App Store Ranking Factors:
- App Downloads\Installs
- App’s revenue
- App Metadata (keywords)
- App retention
- Reviews and Ratings
- App quality
- Localization
- Backlinks
Key Benefits of App Store Optimization
- Improved visibility and stands out among the other apps
- Helps to be discovered by the right people
- Increased organic installations for long-term benefits
- Increased app revenue and conversion rates
- Enables reaching a broad audience with the app
Technical SEO
Technical SEO is the set of activities that optimize a website making it easy for the search engine bots to easily crawl, index a website and rank it. The core goal of this strategy is to make the website effective, lay a strong foundation for the visibility of the website and thus enable the search engines to easily understand and rank the pages.
Technical aspects of a website are essential to improve the ranking of a website. A website that is built using the best SEO practices and can perform well in the search engines will have a competitive edge over the others.
Typically search engine optimization companies in Chennai focus on the backend of the site for improving its infrastructure and foundation.
Key Elements of Technical SEO
Improved site loading speed – This involves increasing the website loading speed on various devices for better user experiences (UX).
Mobile-Friendliness – The increasing number and popularity of mobile devices urge businesses to offer seamless and responsive experiences across all devices.
Website Audit – An effective website audit helps to identify problems with a website.
XML Sitemap - XML sitemaps help search engines understand the website structure and index the pages.
Robots.txt – This file controls the pages that are to be crawled and indexed by the search engines.
SSL Certificate – Implementing the SSL certificate enhances the trustworthiness of the site and secures the website.
E-commerce SEO
E-commerce SEO is one of the popular techniques to drive traffic to the e-commerce website. Driving organic traffic to the online store is the top requirement for any e-commerce website. However, it may seem difficult for small and medium-sized businesses due to budget issues. A great cost-effective solution here is e-commerce SEO. E-commerce SEO strategy involves optimizing the online store so that the website gains improved rankings and visibility in search results.
You should rank as high as possible to appear in the top results when people search for your products or services. Having a top spot means you have more traffic. E-commerce SEO technique deploys tactics such as optimizing the headlines, metadata, product descriptions, internal link structure and user experiences.
With an effective e-commerce SEO technique in place, you can optimize the product page for intended search queries. Chennai SEO services can help increase the odds of reaching potential customers and enable them to convert into a purchase.
- Optimizes the infrastructure and architecture of a website
- Emphasizes critical parameters such as page loading speed, indexability and crawlability
- Enables to rank well in the SERPs
E-commerce SEO helps businesses to:
- To be a trustworthy brand
- Rank higher than their competitors
- Improved UX experiences
- Get qualified and relevant leads
- An immense number of qualified organic visitors
SEO Audit
SEO audit technique involves practises that analyse the health and performance of the website. This methodology meticulously looks into various factors that could have an impact on the rank in SERPs. SEO company experts say that scheduling regular website audits is essential for better performance of the site.
Having deep checks that are inspected by experts offers the chance to identify the opportunities that make the website secure top ranking in the search engine results page.
What can be expected from an SEO audit?
- Technical SEO issues
- On-page SEO issues
- Potential off-site problems
- User experience issues
- Issues related to website structure
- Content gaps and opportunities
- Insights about the competitive marketplace
Areas to cover during an SEO audit
- URL structure
- Content
- Meta descriptions
- Links
- Website structure
- Images
Importance of performing an SEO audit
- To identify SEO weakness
- To stay updated on top of the search engine algorithms for better search results
- To ensure that the website is devoid of any error messages
- To make sure that title tags and meta descriptions are relevant to the website content
- To ensure the website content is up-to-date and not outdated
- To improve or retain the top-ranking
- Save your website from Google penalties and ensure effective indexing and crawling of the website
Mobile SEO
Mobile SEO is all about ensuring that your website is optimized for mobile devices and focuses on improving the performance and visibility of the site in SERPs. Since more than 50% of internet users access websites through mobile devices and Google favours mobile-friendly websites, it is important to improve your ranking across mobile devices.
Why Mobile SEO?
- Mobile searches make up a significant portion of overall web traffic
- Google considers mobile-friendliness as an important ranking factor in its algorithms
- Mobile SEO ensures delivering better user experiences on mobile devices such as smartphones and tablets.
- Websites that are not mobile-friendly will not perform well in the searches, impacting online visibility.
- Optimized mobile websites lead to higher conversion rates
Mobile SEO best practices
- Implement responsive web design
- Optimize titles and meta descriptions
- Optimize images for mobile devices
- Work on mobile user experience
- Ensure mobile page speed
- Optimize for local searches
- Create mobile sitemap
- Test website’s mobile-friendliness
- Optimize for Voice Search
International SEO
International SEO is the technique that increases the visibility of the website on Search engine page results for various countries and languages. If you have a business with an international presence and aiming to target people from different countries with different languages, then international SEO is right for you.
To put it simply,
International SEO refers to the process of optimising the website for international audiences.
Typically international SEO focuses on two main things:
- Multi-regional SEO
- Multilingual SEO
International SEO – How does it work?
This technique involves:
- Performing in-depth research to understand the culture, search behaviour and market trends in targeted countries
- Creating keywords, content and metadata relevant to the language and preferences of the people
- Optimizing for specific languages and regions and also considering local trends
- Implement schema markup for giving structured data about the content to search engines.
Benefits of International SEO
- By optimizing the website for international markets, businesses can attract visitors from various countries.
- Acquiring ranks for keywords internationally boosts your brand reputation.
- Making your brand visible on international markets increases your sales
- With your website optimized for international presence, you will have a competitive edge.
YouTube SEO
Did you know? YouTube is the world’s second-largest search engine, and Google is the first choice here.
Nearly 500 videos get uploaded to YouTube in a minute.
This indicates the consistent growth of the platform.
If you can appear for a potential customer when he/she searches on YouTube for a keyword related to your business, you can receive huge traffic.
So, what’s the way here for immense traffic? YouTube search engine optimization in Chennai!
What is YouTube SEO?
YouTube SEO is a tactic that optimizes videos through keywords enabling the video content to appear top in relevant search results. YouTube search engine optimization involves optimizing the channel, metadata, playlists, videos and descriptions.
YouTube SEO ranking factors
- Video watch time
- Upload Frequency
- Channel watch time
- Session duration
- Audience retention
- Click-through rate (CTR)
Benefits of YouTube SEO
- Reach a broad audience group
- Improved organic traffic
- Increased number of views for videos
- Competitive edge
- Gives revenue
How to optimize your videos for search?
- Perform keyword research
- Optimize video title
- Include keyword to video file
- Use the main keyword in the video description
- Add tags to your video
- Use a good thumbnail
- Focus on user engagement
- Publish and promote videos
Off-page SEO
Off-page SEO techniques focus on optimizing elements outside the website to improve its ranking on the search engine results page. Off-page SEO strategy plays an essential part in successful digital marketing. However, when it comes to off-page SEO, most people think only about backlinks. But off-page optimization goes a long way than that.
Having the right understanding of the off-page SEO strategy helps in amplifying the digital market efforts and gives you the utmost benefits, in terms of better ranking and traffic.
Types of SEO techniques in Off-Page
Local SEO
Does your business have a physical store? Then this is one of the best SEO techniques to connect with local audiences. This type of SEO boosts local businesses and enables the websites to rank higher in the search results of local maps.
Who can benefit from local SEO?
All businesses having their physical stores or serving a specific area can hugely benefit from local SEO.
What does local SEO really mean?
Local SEO is a type of location-specific tactic that deals with ranking a specific town or city. This technique helps in increasing the online presence of a website in the location it serves and it typically caters to searches like ‘best beauty services near me’, ‘plumbing services near me’ and similar.
Some of the major factors to be noted down for local SEO technique cover:
- Google My Business listing
- Category under the Google My Business listing
- The proximity of the address of the business to the location of the searchers
- Number of reviews
- Links to the website
Google Business Profile (GBP)
Formerly referred to as Google My Business or GMB, Google's business profile enables businesses to manage their appearance on Google search and maps. Optimizing the GMB listing of a business can boost local search visibility.
Link Building
This search engine optimization technique involves getting high-quality backlinks from the other websites to your website. If you like to get your website as much organic traffic as possible, it is good to adopt this technique.
Ranking at the top of Google results relies on gaining the trust of its algorithm. How does it happen? One of the best ways is link building SEO technique.
Link building
Typically this is a process of building links from other websites that point back to your website content. In general, this external link pointing back to your website is referred to as a backlink.
Importance of link building in SEO
- It is an essential practice to increase the website’s performance
- Improves your domain authority and validates your ranking on SERPs
- Helps in indexing your content faster
- Provides your business an edge over others
- Improves your search engine ranking and enhances your website’s visibility
- If a reputable site links to your page content, search engines believe that your website is valuable and trustworthy
Effective strategies for link-building
- Guest Posting – It’s a popular way that involves creating and publishing articles on other blogs or websites. This will receive a backlink to your website.
- Infographics – you can easily share infographics on social media and other sites.
- Business listing – business listing for local SEO is a great option to get backlinks to your website.
- Social media – Leveraging social media platforms and attaching backlinks improves your traffic and attracts visitors.
Guest Blogging
More than just deriving backlinks, guest blogging is far more beneficial in SEO marketing. Guest blogging means writing optimized and quality articles for a third-party site aimed at providing useful information to readers. Publishing guest posts on trusted industry websites helps signal great outcomes for SEO ranking.
Guest blogging helps in grabbing the attention of a broader audience group. As you provide valuable content, you will be considered the expert and this aids in attracting new visitors to the website.
Benefits of guest blogging
- Helps in building high-quality backlinks to the site
- Improves your search engine rankings
- Exposes the brand to a new group audience
- Helps in building brand reputation
- Can gain qualified leads
Social Media Marketing
Do you know? More than 90% of customers use social media in some way in their daily lives.
Since social media platforms have a huge role in the digital world, leveraging their power to harness better reach is a great move. Though social media doesn’t contribute to the ranking factor, the power of it can never be underestimated. The growing popularity of social media platforms paves the way for businesses and brands to promote their products and offerings to a wider audience.
Top considerations in social media marketing
- Choosing the right social platforms relevant to business goals helps in resonating with the right audience group
- Building engaging and interactive posts encourages the audience and increases the reach
- Actively involved in social media, monitoring the activities of users and engaging with them effectively helps a lot.
- Directly engaging with customers helps in having personalised interactions and crafting targeted campaigns.
Brand building
SEO and brand building are mutual partners in the online marketing arena. Both have their common goals of improved search engine results and lead conversions. Building a robust brand presence is key for effective off-page SEO techniques. Google rewards those brands showcasing their authority and credibility.
By adopting effective brand-building tactics, brands can improve their awareness and signal to search engines that they are recognized for trust among the audience.
Brand searches:
An increase in brand searches represents that you are effectively building your brand. Brand-building strategies help boost the credibility of the brand and they serve the core purpose of off-page SEO.
- A strong brand signals your potential customers that you are competent in the industry
- A brand identity gives your business an immediate recognition among people
- Better branding means greater visibility among the audience
Influencer Marketing
We are sure that you will be quite aware of influencer marketing in social media. Now is the time to think about promoting your products or services.
Does influencer marketing impact SEO? The answer is YES, influencer marketing can enhance your SEO efforts. If used effectively, influencer marketing can significantly increase site engagement metrics, drive traffic, improve rankings and build backlinks.
What is influencer marketing? It is the strategic collaboration among individuals who have a large number of followers on social media or other online platforms. This essential collaboration helps in getting exposure to the brand, improving its awareness and building backlinks to the site.
Influencer marketing in improving your SEO
- An effective way to earn backlinks that improve the chances of high ranks in the SERPs.
- High social media engagement leads to better organic searches and interactions on the website
- Helps in enhancing the reach to a huge audience group and enables better traffic and backlinks
- Influencers will have a large number of followers. When influencers promote a brand, it drives positive social signals and this enables the search engine ranking algorithms to think that your content is relevant, engaging and valuable.
Conclusion
Over 95% of online experiences begin with a search engine. This indicates the power of search engines and alarms you about the high time to invest in Search Engine Optimization services. While you embark on SEO, you must have a solid understanding of the various types of SEO techniques. This comprehensive knowledge can help your business to come up with an SEO campaign that yields the best results.
Knowing the different SEO techniques on-page and off-page and how they contribute to overall strategy is essential to achieving top SEO rankings and driving organic traffic. Moreover, it helps in positioning your brand as a lead figure in your niche.
If you are interested in taking your business to new heights and growth, invest in the best Chennai SEO services. We hope this blog helps in exploring the different SO strategies. We believe this understanding gives you a clear idea of which to adopt for your business growth. Keep learning the best tactics, stay updated on using the appropriate SEO technique and nurture your brand.