What Does A No 1 SEO Agency In India Do
January 25, 2022
You might have probably come across the term – Search Engine Optimization. You should have known that it is an important tool in the digital marketing world. But you may not be well-versed in what it means for your business. The common belief among most business owners is that just a website is enough to do wonders. In fact, it is one of the steps toward the long journey to going digital. Right support from a No 1 SEO Company In India can get you there. To the destination!
Are you planning to onboard your presence to the evolving digital world? Then it is the most right time to know the importance of showing up your business on top of Google. This is a comprehensive guide on SEO and what an SEO company in India can do for you. Let us get you covered with different sections of SEO here.
SEO - A crucial element in the digital marketing strategy
SEO stands for the abbreviation Search Engine Optimization. It is a set of optimization strategies intended to improve the position of websites, web pages, and blogs in the organic search engine results. There are more than 3.5 million searches being carried out on the major search engine – Google, every day. Here comes the critical role of a No 1 SEO Company In India which helps in attracting organic sources of traffic.
To put it simply, SEO allows business websites to be found in search engines. By availing of such services, entrepreneurs can grow their online presence and acquire top positions in SERP. As said, search engines process millions of searches every second. And, as known, Google is a widely popular search engine all around the world. Users looking for answers to their queries. For every search, Google sorts out the results by picking the most relevant and best answers first. Take a look at the facts below. It will make you realize the significance of appearing top on Google via an SEO agency in India.
- It is a world dominated by internet access. This allows people to perform a huge number of tasks conveniently. The following statistics prove this. Nearly 59% of people use the internet worldwide.
- The giant search engine Google accounts for 91.86% of the world’s desktop search traffic.
- Which will be the probable place where a search begins? Search engine, right? Yes, search engines act as the perfect tools for the start of a search.
- These days, people are quite aware of paid and sponsored ads. Do you know? 90% of users tend to ignore paid results for their searches. Instead, they focus on organic results. Studies say that 9 out of 10 times, people have preferences towards organic results. This speaks for the importance of your page ranking on Google, is it not?
What is the role of a No 1 SEO Company In India?
There are numerous factors with which Google uses to rank a website. So, before you know what you can get from SEO, let us tell you how SEO works. Search engines are systems that will crawl, index, & rank web pages or content. Based on the user searches, search engines will display it in an ordered way.
So, what SEO services will do here? The core purpose of SEO services in India is to augment the visibility of websites on search engines. They work towards implementing a suite of optimization activities. These processes will be with the capability of meeting the preferences and requirements of audiences/searchers.
By improving the online visibility of businesses, they help to achieve better rankings on Google. The more the website is visible on the search results, the better will be the chances to appear in the eyes of potential customers. This tells us the necessity of approaching a No 1 SEO Company In India to help in navigating the online presence in a more efficient way. Would like to know what an SEO firm does in detail? Read further. We will get through the process in steps.
Understand the goals of clients
Undoubtedly, the most expected role of an SEO specialist is to understand the exact requirements of the clients and set the priorities. If the client has already defined his/her needs, then the role of the SEO services gets the shape of precisely understanding the requirements of clients. They will discuss with the clients and make the necessary measures so that they determine the strategy fitting the best interest of consumers.
Niche evaluation and website analysis
A No 1 SEO Company In India always emphasizes developing a result driving SEO strategy. This is because a strong foundation is important for a successful campaign. It is well-known that every business, every website, and its arena are different. And so are the differences in efforts towards working for them.
What can work well for a client may not yield the best results for others. Hence, it is required to conduct an in-depth analysis of the business in its industry. Here the SEO services in India will carry out initial research, in order to attain the best results in their efforts. This involves identifying all the existing website status, weak points, and necessary actions to be carried out. When the SEO Company is ready with a clear picture of the business, now it will be easy to draft a well-focused strategy.
This stage of the SEO will comprise of below steps:
- Analyzing the competitors of the client
- Website Evaluation
- Website audit to find the loopholes
- Current performance of the website
- Position of the website in SERP(if any)
For any campaigns conducted by an SEO company in India, keyword analysis forms a crucial part. It is a very important role of an SEO specialist to identify the best and most relevant keywords for accomplishing intended results. More emphasis will be put on determining the right keywords that hold true value for the brand. By conducting keyword research, it is able to figure out a list of target keywords. Then it will be sorted based on the priority and competition. There are some core aspects that will be considered by a No 1 SEO Company In India to determine the right key phrases.
- Average search volume of the keywords
- Difficulties probably faced ranking for the keyword.
- Competitors targeted keywords
- Keywords with high search volume
- Keyword competition ( low competition keywords can give you quick and fast results)
- Keywords most relevant for the ideal audience
- Most searched and popular phrases in the industry
It is good to know about statistics here. More than 53 percent of marketers have prioritized blogging. In addition, updating information on a blog tends to increase web traffic by 100 percent. These facts accentuate the need for quality content in a website. And, this is another crucial area of an SEO agency in India.
Content analysis is considered extremely important for a good SEO strategy. Efficient content analysis helps to align the content with the intent of the searchers. If the content of web pages can accurately meet the needs of searchers, it will be prioritized by Google. As a result, the website ranks high in search results.
Backlinks are one of the important ranking factors for search engine rankings. If you want to stay relevant and successful, it is one of the critical steps. Google constantly monitors every link that is pointing to your website. And it uses such links in order to rank your website. Hence, it becomes an important role for an SEO agency in India to build high-authority backlinks for a website.
However, too many irrelevant links may result in a penalty for the site. This necessitates link auditing and identifying the types of links present within the site.
The following are the probable issues that may be figured out during link audit:
- Any Irrelevant Links from Spammy Domains
- Links That Arrive From Sites Or Web Pages Redirecting To To Spammy Sites Such As Gambling Or Porn
- Links Coming From High Spam Score Sites
- Links With Keyword-Rich Anchor Text
- Links From Low-Quality Web Directories
- Low-Quality Blog Comments Or Article Directories
The No 1 SEO Company In India will carry out an analysis on competitors’ backlinks and derive possible link opportunities for you. Thus, they will help in pulling the right traffic flow and generate leads for businesses.
Website optimization – On page & Off page optimization techniques
As we discussed earlier, SEO means to be a set of optimization processes that will be implemented in a website. This can further be divided into:
- On-Page Optimization
- Off-page optimization
On-page SEO tactics of SEO services in India majorly comprise on-site practices. In other words, it can be mentioned as optimizing everything on the website pertaining to the SEO requirements.
On page optimization includes the below techniques:
- Page Titles optimization
- Title tag and Meta Descriptions optimization
- Website speed
- Mobile Friendliness of site
- URL Optimization
- Image optimization
- External Links
- Content Audit
- Internal links
- Content Audit
- Include relevant keywords
As the name indicates, it is the set of optimization procedures that will be implemented outside the site. The core purpose of off-page optimization is to carry out activities that improve search engines and enhance user perception of a website. An SEO agency in India achieves these by improving the authority, relevance, trustworthiness, and popularity of a site.
Off-page optimization encompasses:
- Link building
- Forum posting
- Guest posting
- Blog commenting
- Social bookmarking
- Content Marketing
- Questions & Answers
- Influencer Outreach
- Case studies
SEO Analytics and Reporting
Through SEO analytics and reporting, you can get a clear image of what is going on and where you stand. As a business owner to enhance your growth you have invested in a No 1 SEO Company In India. So, it is quite common that you will expect results. With SEO reporting from the provider, you are able to measure and monitor the performance of SEO strategies implemented.
Moreover, the SEO team is also obliged to submit the clients with the SEO reports from time to time. These reports, in general, contain ranking for targeted keywords, backlink profile analysis, and adjustments needed to improve the visibility of the website.
Typically, there are many roles and responsibilities played by an SEO company in India for their clients. Of all, the major goal is to help their websites rank better, acquire more online traffic and ultimately convert visitors to customers.
Top benefits that you can expect from SEO services
So, now you have got an idea of how an SEO specialist and his team work towards making you appear top on the search engines. Now, the probable question that evokes in you is how SEO brings benefits to my business. See the below advantages that you get by hiring SEO services.
- As your website performance is improved, you can gain more traffic and rank higher on the search engine result page.
- SEO makes it easier for potential clients to find you. So, more likely you will be shown up to the qualified leads.
- By gaining a top spot on Google, you build credibility among the searchers.
- Unlike paid ads, organic traffic derived by your SEO Company In India helps your business to get free advertisement. This will increase the valuable clicks and traffic that you desire for your business, which is more than paid ads.
- High-position on the search engine, showcase you as a person of authority for your niche, thus elevating your business level.
More and more people are searching online for their queries. They are inclined towards the result that favors them with useful and informative results. Hence it is important for all business types and sizes to implement SEO in order to stay competitive. If your website lacks behind, then take the help of a No 1 SEO Company In India and improve your visibility and sales.